An unconscious but nearly constant frustration I have these days is my growing disappointment with what the gaming industry has turned into over the past decade (or two, depending on how you look at it). Also, before I get into it, just going to say this could easily just be nostalgia talking, but I think at least a few of my points are valid.
The crux of my argument is that I feel that the days of waiting for a game to be as good as it can be before publishing it and releasing it out into the world are long past us. When I think of these games, the first two examples that specifically come to mind are the Halo franchise and most Blizzard Entertainment games (the Diablo 3 launch being an exception). You’ll see why I bring up these two in a minute, but if you know games you probably already know why.
No big calamitous event ruined video games, I’d say. It was a slow, gradual descent into madness as corporations realized there was money to be had there, and started taking over the gaming world. Huge names like EA, Activision, Ubisoft, etc., bought every smaller studio they could get their hands on, and as a result took hold of a lot of video game franchises that were stellar. Games became about money, not games, as mobile gaming became popularized, purchased DLC, and subscription fees all put game developers’ time and effort where it shouldn’t have gone—that is to say, out of the hands of the player. (I will say that mobile gaming in general was a great thing; it opened up a lot of realms of possibilities, but things like Candy Crush, Angry Birds, Clash of Clans, etc, were never about making a good game, which is the core of a lot of gamers’ hatred towards the genre as a whole).
So as companies realized they could make more money by locking more and more content behind larger and larger pay walls, a lot of focus started to be driven towards constructing those walls when it could have simply been spent making the experience the best it could be.
The worst of all this was that it is not and has never been an issue with the game developers. Everyone wants to make something awesome. Something everyone loves. But when the people in the big chairs say you have to release on a deadline that is immovable, regardless of setbacks and challenges, you will invariably get rushed and unsatisfying results.
Bungie is a good example of this. The Destiny franchise was strangled by Activision’s deadlines and rules, gutting a story without having time to rework it, simplifying content to fit a deadline, and locking all meaningful content behind seasonal DLC destroyed something that could have been amazing. A little digging will tell you that a lot of Bungie’s most iconic names have since left the company in the wake of a lot of disappointing corporate decisions.
This is the same story with Blizzard. Fortunately it took longer for the company to be eaten as they were larger to start with, but slowly Blizzard became less about its three flagship franchises and more about regularly releasing content for half a dozen games. Hearthstone hasn’t had anything innovative in years, it’s just a run of the mill card game now. Heroes of the Storm, which I still love dearly, has lost virtually all support from Blizzard, and it’s abandonment has left what semblance of a competitive multiplayer experience it had in shambles. World of Warcraft has been going downhill for about a decade now, and Overwatch hasn’t been getting the audience it used to now that it isn’t shiny and new anymore. Diablo 4 will inspire some new draw, for sure, but with how many veteran employees have left over the past two years, I can’t help but fear there isn’t much of a future left for what was once a titan of the community.
There are still good games being made. Nintendo is still the same old same old (God bless them). The newest God of War game is a masterpiece, and despite Fallout: 76‘s controversy, I’m optimistic Bethesda will Starfield and Elder Scrolls VI the best games they can be. But the only people I really feel I can trust in the industry these days are indie companies like Team Cherry and Chucklefish Studios. The only downside to this is that indie companies can’t make proper competitive multiplayer experiences without the support of huge servers and a large fan base (and I sort of always need a good PvP game to jump onto every now and then).
I’m not surprised that it’s come to this by any means. An optimistic Kollin would have hoped that Blizzard was above this ten years ago, even if capitalism consumed everyone else. Funny thing is, this nihilism does nothing to curb my interest in working for a game studio as a writer, because if anything I’d want to join an indie studio.